Barcelona, January 2026
ICE Gaming Barcelona 2026, held on January 19, 20, and 21, has reinforced the city’s position as one of the leading international hubs of the gaming industry. In this context, Beer Events played a significant role alongside Uplatform, transforming the beverage service into a distinctive experience within the event.
The Uplatform space featured a specialized bar managed by Beer Events, offering up to 14 different beer varieties, combining local references with international options. This carefully curated selection, together with the engaging service, turned the area into an ideal meeting point for professional interaction, networking, and the creation of synergies.
In addition, Beer Events, in collaboration with Uplatform, created a special edition craft beer, combining creativity and technical expertise. The project, with a batch of 2,000 liters, included recipe design, production, and promotion through social media, making the beer a memorable storytelling element that enriched the audience’s experience.
Beer Events’ participation was completed with the installation of a food truck outside the venue, bringing the service into a more informal, open-air format designed to complement the overall experience of the fair.
Beyond beer pouring, the Beer Events team focused on technical guidance and beer education, highlighting product quality and expertise as key elements for connecting professionals. A proposal built on excellence, professionalism, and creating the best possible atmosphere at one of the most demanding trade shows on the international scene.
